OK, I gotta ask, because I've read and reread these posts, and I'm totally mystified.If I say "I like my bike and here's why", or if anyone else says the same thing, how does that translate into a "veiled or subtle put down or backhanded complement of other brands"?I don't see anything here in any of these posts that justifies that kind of a conclusion.If I didn't own my particular bike there are plenty of other choices. Top several would be a Connie, an FJR, an ST 13, and possibly a gold wing, or god help me, a Victory Vegas or an Indian Chief. I've ridden Japanese bikes all over the place and for plenty of miles--I rode 14000 miles on a Goldwing nonstop in 6 weeks. I learned how to ride on a yamaha. I've ridden Hodakas, Bultacos, fake Italian Indian Enduros, and owned Kawasakis, Yamahas, Suzukis and Hondas, and even Briggs and Stratton powered minibikes. And for that matter, I'll even out myself before god and everyone: I've ridden a vespa scooter, and a Jawa moped, and enjoyed it thoroughly in both cases. There, I said it! Now if all of these experiences combined with my owning a single BMW and liking it makes me "an effete BMW snob", I'm wondering how the math adds up to lead to that conclusion--because quite frankly, I don't think it does.Seriously, if all I do is say I like something (motorcycle car, tv vacation place, type of cuisine, whatever), and someone chooses to read into that all kinds of things that were not intended or implied, how does that translate into snobbery or implied put downs of other brands? In my frank view, that's one hell of a stretch at best.Yeah, I own a BMW, and yeah I like it a lot. But anyone who's ever watched me walk through a parking lot full of many different (hint: NON BMW) bike brands and drool over them, would be seriously reaching to accuse me of bike brand snobbery. In fact I'd have to say they might be bordering on delusional, or need to adjust their meds.Really, methinks someone here protesteth way too much(!)...