Your comment "most cars are 'good enough', even cars made in Korea" had me laughing. A substantial number of cars made in Korea today are built far better than cars from Japan or Europe.
Yea, I need to do a better job of framing things. I was actually thinking back to the '50's and '60's with the Mercedes comment when differences in auto manufacturers were much more pronounced and you could actually buy truly horrible auto-mobiles. These days you are unlikely to buy a car that will not function. Back in the day, in this case 50 years ago, that was not the case.
I was also specifically thinking about the ascendancy of Hyundai, which I've recently read about. But that makes my point. Cars are now complete commodities. It's very hard to buy a car that isn't "good enough" to get you around. It reduces to whatever your preference is. Sure maybe the windows fail, or you get an engine code, but in general cars now a days regardless of manufacturer are not actively dangerous.
My comments on gear, which I did not frame as clearly as I should, is from the perspective not of "preference" or brand disloyalty but from the apparent misunderstanding that JR gear is no longer technically insufficient.
Back in the day (10+ years ago?), and mostly what I had been basing my thinking on, was that I had been told by several sources, but did not verify myself, that JR gear was so technically inferior that it tended to disintegrate in crashes. In other words, it was actively insufficient for the task at hand when compared to other options available. So my comments were not about brand preference in the modern sense, but from the perspective that that brand did not meet minimum technical requirements. There have been so many other brands out there that produce adequate gear that I never had occasion to loop back around and re-evaluate.
I suspect this is true of many "brands" that I do business with. There isn't enough time in a life to do careful evaluation of everything.
But we are now in a market of commodities which I had missed.
This is the same problem we had in my own little company,
Personal Stock Monitor is a stock market charting, portfolio management and trading platform for Windows.
. In the early days, we were one of very few products on the market that actually worked. We sold like crazy because of a simply technical superiority, which in retrospect is probably one of the worst things that could have happened. We didn't understand the forces changing around us nor did we understand how the market was evolving and things were moving towards commoditization.
We did, and we bought it. It is both human nature and the wonderful job that marketing sciences does that has us equate branding with a meaning beyond the name of the company :-)
Yea, once what a brand reduces to commodity then the brand just becomes the name of the company and that's when brand science takes over.
Hyundai has done an excellent job distancing itself from it's previous reputation of producing technically insufficient cars. It's quite impressive as they really are creating some interesting vehicles these days. I read one article predicting their break into the luxury market.
<p class="fv-error">User not found</p>Religion and Brand Preference are amazingly close, and it could be easily argued that they are in fact the same. A devout person will defend their religion based almost entirely on the dogma of their church and a set of historical documents outlining past achievement and presented in a particular way to elicit boith response and a sense of belonging. Or is that marketing? It can be hard to tell the difference
(hint, there isn't a difference). Thus, the feelings and strong preferences you may have towards BMW, Mercedes, or Michelin are in fact the same that a fundamentalist Christian has towards Jesus and the Bible. Even the "surprise" that other brands which you may have previously thought "inferior" has a direct parallel in religion: "Wow, Jews/Christians/Muslims/Agnostics/Atheists/Wiccans/Etc DON'T eat their young? Who knew?"