Background: The other day, I read an article about why drivers don’t “see” motorcyles/motorcyclists. It explained that research has shown that the brain filters out information from the eyes; and that prior experience and an evolutionary adaptation (of sorts) causes the brain to disregard or downplay the visual data the motorcyclist provides to a percieved status of “ non-threatening”. Indeed, not very threatening to the driver of the SUV, but very much so to the motorcyclist.
Musings: Perhaps the brain of the motorist could be tricked into seeing a motorcyclist as a threat. What would it take to do this? Maybe, headlights could be equipped to project a holographic image of a T-Rex or Mac truck. Perhaps, certain wavelengths or subliminal messages could awaken fear for the other person on the motorcycle. I assume, in the past such efforts to make motorcyclists safer have focused on the eyes, when the problem is really in the brain. Thoughts, suggestions, ....anyone?