Most Recent Articles:
Sparking the AMA - by Robert Pandya
Sparking the AMA - by Robert Pandya Published on February 12, 2020 Sunset rides always gets me thinking. I am an AMA member and have been for many years. Sure, I missed a few in the mix, but I have a bunch of pins and have recycled my share of American Motorcyclist magazine for decades. I feel there there is some good coming out of the AMA at least as far as a brand awareness on capitol hill, and they have some great archives and assets in the Hall Of Fame. I have jumped in to help the HoF ...Read More
Livewire - a specific design.
January 15, 2019 Livewire - a specific design. Introducing the motorcycle built to cruise Wall St. I must give our friends in Milwaukee kudos for slogging through and delivering what (in part) has needed to happen for some time. How does the most famous motorcycle marque in the world begin to re-shape it’s brand and product range in a way to appeal to new and different riders? It takes a significant shift to make this sort of change. Ironically with bikes that don’t shift. Four yea ...Read More
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