Audi buys Italian motorcycle manufacturer Ducati for $1 Billion Plus
Audi has acquired Ducati for just over $1 billion. Lots of discussion is ongoing as to why this has happened. Find out what Kevin Cameron has to say at Cycle World now.
Miles By Motorcycle
established 11 years ago
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Not sure because you're worried about what Ducati would do to Audi or what Audi would do to Ducati? 
Eh, Ducati's been bought and sold a number of times in recent history. It's probably a good thing.
Eh, Ducati's been bought and sold a number of times in recent history. It's probably a good thing.
My take on it: Audi wants to be BMW (or Honda, or Suzuki) and make everything. Maybe they even change the Ducati name at some point to Audi Motorcycles...
jpcfjr wrote:
Maybe they even change the Ducati name at some point to Audi Motorcycles...
Now that's just crazy talk!
The discussion on the Monster forum has had more to do with whether this will mean a change in the type of fuel injection used in the bikes. I can't imagine it'll mean much of a change, just a change in finance and accounting.